Torre Hueca

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torre hueca - alvaro costela-02

Description

Torre Hueca is a family run business offering holiday rentals near Granada (Spain).

A key challenge for Torre Hueca was displaying a large of information including pictures, key information for visitors, availability and prices in a clear way. Also, an integral part of this project was to optimise their website to new devices such as tablets and smartphones as trends were showing that there were a rise in mobile users viewing the site.

A fresh and distinctive new brand was created, highlighting the local area’s Arabic influences and to portray a high quality accommodation provision. The concept was redesigned to be responsive and SEO friendly aiming to improve the user experience and generate more engagement from their audience.

Outcomes

Visits increased by 30%.
Bounce rate decreased by 50%.
Session duration increased by 25%.

Skills involved

Branding, graphic design, website design, booking system, content marketing and social media.