St Jordi, Rose and Book Swap
Description
To mark St George’s Day and the beginning of the ‘In Other Words Liverpool Literary Festival’, The Commercial District BID, in partnership with The Reader Organisation and Scope, hosted a ‘Rose and Book Swap’ event inspired by the Catalonian celebration of “St Jordi” aka St George.
The main concept for this project was to combine the Catalonian tradition with Liverpool’s culture. Books, roses and Liverpool’s heritage became the key elements of the artwork and the promotional campaign.
Media Coverage
BayTV Liverpool – St George’s Day Celebrations – £210 raised for Charity, Scope
(Liverpool TV)
El Periodico – Liverpool también celebra el día de la rosa y el libro
(Key newspaper in Catalonia, Spain)
El Northern – Liverpool celebra su día de Sant Jordi
(UK e-neswspaper for Spanish readers)
The Reader Organisation – St George’s Rose and Book Swap
Skills used
Branding, graphic design, print, social media, event promotion and management.
